—OUR BIG RETURN—

June 16, 2022  |  Scotiabank Theatre, Toronto

Celebrating the growing role of Digital Out-of-Home &
Programmatic Innovation in today’s Omnichannel mix

CLICK A TILE BELOW TO WATCH THE SESSION

How and where consumers are coming back

Early results from the DPAA Media Decision Makers Canada Study

OOH and The Consumer Journey, How Data and Content Play a Role

Data first in OOH

Keynote Fireside Chat with VISA Canada

Unlocking Spend Through Support

Bon Voyage: How DOOH inspires travel

Keynote Fireside Chat with Harry Rosen

From Innovation to Actualization, Exciting New Practices in DOOH

Keynote Fireside Chat with GroupM Canada & CIBC

2022 SPEAKERS

Trinh Tham

Trinh Tham

Chief Marketing Officer

Harry Rosen

Brenda Woods

Brenda Woods

VP, Marketing

VISA Canada

Kevin Johnson

Kevin Johnson

Chief Executive Officer

GroupM Canada

Brandon Kirk

Brandon Kirk

VP, Client Solutions

Rogers Sports & Media

Nicolette Leonardis

Nicolette Leonardis

VP & Co-founder

Vertical Impression

Ben Bookbinder

Ben Bookbinder

Managing Director, Canada

Hivestack

Kevin McDonald

Kevin McDonald

Chief Executive Officer

Kinetic Worldwide-Canada

Vanessa Benfield

Vanessa Benfield

Senior Vice President Media Sales

Cineplex Media

Katherine Upton

Katherine Upton

Group Account Director

Publicis Media (Zenith)

Scott Woodgate

Scott Woodgate

Vice President, Canada

BetMGM

Christina Ogrodnick

Christina Ogrodnick

Vice President, Commercial & Residential Development

PATTISON Outdoor

Scott Mitchell

Scott Mitchell

Managing Director, Canada

Vistar Media

Tammy Sadinsky

Tammy Sadinsky

SVP, Head of Brand & Marketing

CIBC

Debbie Drutz

Debbie Drutz

President

NOVUS Media

Dave Jowett

Dave Jowett

Co-Founder & Partner

Epitaph Group

Barry Frey

Barry Frey

President & CEO

DPAA Global

AGENDA

11:00 AM Registration, Networking and Light Bites 

11:45 PM Welcome to DPAA Canada Summit

            Barry Frey, President and CEO, DPAA

            Francois de Gaspe Beaubien, Chairman, Zoom/GymTV

12:30 PM How and where consumers are coming back 

            Christina Ogrodnick, VP Commercial and Residential Development, Pattison

12:40 PM Early results from the DPAA Media Decision Makers Canada Study 

            Brandon Kirk, VP, Client Solutions, Rogers Sports & Media 

12:50 PM OOH and The Consumer Journey, How Data and Content Play a Role

      Moderator

            Brandon Kirk, VP, Client Solutions, Rogers Sports & Media 

      Panelists

            Katherine Upton, Group Account Director, Publicis Media (Zenith) 

            Scott Woodgate, VP, Canada, BetMGM

            Nicolette Leonardis, VP & Co-founder, Vertical Impression 

1:10 PM Data first in OOH

            Vanessa Benfield, SVP, Media Sales, Cineplex Media

1:30 PM Keynote Fireside Chat

            Brenda Woods, VP Marketing, Visa Canada 

1:50 PM Unlocking Spend Through Support 

      Moderator

            Scott Mitchell, Managing Director, Canada, Vistar Media 

      Panelists 

            Dave Jowett, Co-Founder and Partner, Epitaph Group

            Debbie Drutz, President, Novus 

2:10 PM Bon Voyage: How DOOH inspires travel 

            Stephanie Gutnik, Global Head of DOOH, Yahoo! 

2:20 PM Coffee Break 

2:50 PM Special Announcements 

3:10 PM Keynote Fireside Chat

            Trinh Tham, CMO, Harry Rosen 

3:30 PM From Innovation to Actualization, A Look at Exciting New Practices in DOOH 

            Ben Bookbinder, Managing Director, Canada, Hivestack 

            Kevin McDonald, CEO, Kinetic Worldwide – Canada 

3:50 PM Keynote Fireside Chat 

            Kevin Johnson, CEO, GroupM Canada 

            Tammy Sadinksy, SVP, Head of Brand & Marketing, CIBC

4:10 PM Adjournment and Networking Reception 

PREMIERE SPONSOR

ASSOCIATION SPONSOR

SPONSORS

2022 VENUE

Cineplex’s Scotiabank Theatre
259 Richmond Street West, Toronto, ON

NOTABLE PAST SPEAKERS

Susan Irving
Chief Marketing Officer
KRUGER PRODUCTS

Robin Powell
Head Of Marketing
LG ELECTRONICS

Jason Harrison
Chief Executive Officer
ESSENCE, NORTH AMERICA

Michael Oliver
National Manager, Brand Comms
BMW CANADA

Jeff Greenspoon
President, Global Solutions
DENTSU

Stéphanie Binette
Chief Digital and Marketing Officer
L’OREAL