DPAAGLOBAL.COM

—THE DIGITAL FUTURE OF OOH—

June 12, 2024  |  Scotiabank Theatre, Toronto

★ REGISTRATION IS OPEN ★

CHOOSE YOUR TICKET TYPE BELOW

AGENCY / BRAND [CA$50]
DPAA MEMBER [CA$50]
NON MEMBER [CA$200]

Celebrating the growing role of Digital Out-of-Home &
Programmatic Innovation in today’s Omnichannel mix

Our Summit has been covered by AdAge, Adweek, The New York Times, AdExchanger, MediaPost, Cheddar, TheDrum, Campaign, B&C, Forbes, and other major media news sources! 

Speakers are CMOs, Major Media Decision Makers, Agency CEOs, PLUS News Makers, Thought Leaders, and Government Officials.

2024 SPEAKERS

Susan Irving
CMO, North America
Kruger

Jennifer Vaillancourt
Head of Marketing & Strategy
ALDO Group

Taylor Hoel
Director, Marketing & PR
Jaguar Land Rover

Susanne Morello
EVP, Publicis Media
& Head of Apex Canada

Adam Bower
VP, Marketing and Creative
Rogers Sports & Media

Bettina Heimrath
President
Hearts & Science

Kristina Covello-Garcia
Ntl. Manager, Marketing
Hyundai Canada

Barry Frey
President & CEO
DPAA Global

2023 SCHEDULE

11:00 AM

Registration — Networking & Light Bites

 

12:00 PM

Welcome to DPAA Canada Summit

  • Barry Frey, President & CEO, DPAA
  • Francois de Gaspe Beaubien, Chairman, Zoom/GymTV

 

12:30 PM

Canadian Tire Campaign

  • Scott Mitchell, Managing Director, Canada, Vistar Media
  • Daniel Mak, Sr. Director, Planning and Platforms, Talon 
  • Brittany Khan, Group Director, Strategy, Touché

 

12:50 PM

It’s an Attention Economy – Emerging Trends in Engagement and OOH

  • Brandon Kirk, Vice President, Rogers Sports & Media
  • Sarah Kim, Vice President, Client & Agency Partnerships, Talon Canada
  • Nicolette Leonardis, President & Co-founder, Vertical Impression
  • Amrit Sagoo, CEO, Oongalee

 

1:10 PM

Reaching Cinema Audiences on Any Screen, Big to Small

  • Jonathan Laflamme, Vice President of Sales, Cineplex Media

 

1:20 PM

Fireside Chat (CPG)

  • Tracey Cooke, Sr. Vice President, Marketing, Nestle Canada

 

1:40 PM

Fireside Chat (Retail/Dining)

  • Solange Bernard, Sr. Director of Marketing Communications, Tim Hortons

 

2:00 PM

Hivestack Gameshow — What DOOH You Know?

  • Ben Bookbinder, Managing Director, Canada, Hivestack

 

2:20 PM

Coffee Break

 

3:00 PM

Creating Connections & Community with Google Pixel 

  • Laura Pearce, Head of Marketing, Google Canada
  • Urania Agas, CEO, EssenceMediacom

 

3:20 PM

Meaning & Marketing –Driving Performance Through Purpose

  • Melanie Johnston, CMO, The Princess Margaret Cancer Foundation
  • Noah Vardon, President, Havas Media

 

3:40 PM

DOOH Delivers

  • Monica Tam, Sr. Manager, Growth Marketing, Doordash
  • Kevin McDonald, CEO, Canada, Kinetic

 

4:00 PM

Special Announcements

 

4:10 PM

Leading the Way

  • Debbie Benadiba, CEO, Talon Canada
  • Lesley Conway, CEO, Mindshare
  • Bettina Heimrath, President, Hearts & Science
  • Caroline Breton, Managing Director, Involved Media
  • Nikki Stone, Exec VP, Managing Director, Zenith Canada

 

4:40 PM

Closing/Cocktail Reception Sponsored by OUTFRONT

— 2023 SPONSORS —

VENUE

Cineplex’s Scotiabank Theatre
259 Richmond Street West, Toronto, ON