—OUR BIG RETURN—
June 16, 2022 | Scotiabank Theatre, Toronto
Celebrating the growing role of Digital Out-of-Home &
Programmatic Innovation in today’s Omnichannel mix
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How and where consumers are coming back
Early results from the DPAA Media Decision Makers Canada Study
OOH and The Consumer Journey, How Data and Content Play a Role
Data first in OOH
Keynote Fireside Chat with VISA Canada
Unlocking Spend Through Support
Bon Voyage: How DOOH inspires travel
Keynote Fireside Chat with Harry Rosen
From Innovation to Actualization, Exciting New Practices in DOOH
Keynote Fireside Chat with GroupM Canada & CIBC
2022 SPEAKERS
Trinh Tham
Chief Marketing Officer
Harry Rosen
Brenda Woods
VP, Marketing
VISA Canada
Kevin Johnson
Chief Executive Officer
GroupM Canada
Brandon Kirk
VP, Client Solutions
Rogers Sports & Media
Nicolette Leonardis
VP & Co-founder
Vertical Impression
Ben Bookbinder
Managing Director, Canada
Hivestack
Kevin McDonald
Chief Executive Officer
Kinetic Worldwide-Canada
Vanessa Benfield
Senior Vice President Media Sales
Cineplex Media
Katherine Upton
Group Account Director
Publicis Media (Zenith)
Scott Woodgate
Vice President, Canada
BetMGM
Christina Ogrodnick
Vice President, Commercial & Residential Development
PATTISON Outdoor
Scott Mitchell
Managing Director, Canada
Vistar Media
Tammy Sadinsky
SVP, Head of Brand & Marketing
CIBC
Debbie Drutz
President
NOVUS Media
Dave Jowett
Co-Founder & Partner
Epitaph Group
Barry Frey
President & CEO
DPAA Global
AGENDA
11:00 AM Registration, Networking and Light Bites
11:45 PM Welcome to DPAA Canada Summit
Barry Frey, President and CEO, DPAA
Francois de Gaspe Beaubien, Chairman, Zoom/GymTV
12:30 PM How and where consumers are coming back
Christina Ogrodnick, VP Commercial and Residential Development, Pattison
12:40 PM Early results from the DPAA Media Decision Makers Canada Study
Brandon Kirk, VP, Client Solutions, Rogers Sports & Media
12:50 PM OOH and The Consumer Journey, How Data and Content Play a Role
Moderator
Brandon Kirk, VP, Client Solutions, Rogers Sports & Media
Panelists
Katherine Upton, Group Account Director, Publicis Media (Zenith)
Scott Woodgate, VP, Canada, BetMGM
Nicolette Leonardis, VP & Co-founder, Vertical Impression
1:10 PM Data first in OOH
Vanessa Benfield, SVP, Media Sales, Cineplex Media
1:30 PM Keynote Fireside Chat
Brenda Woods, VP Marketing, Visa Canada
1:50 PM Unlocking Spend Through Support
Moderator
Scott Mitchell, Managing Director, Canada, Vistar Media
Panelists
Dave Jowett, Co-Founder and Partner, Epitaph Group
Debbie Drutz, President, Novus
2:10 PM Bon Voyage: How DOOH inspires travel
Stephanie Gutnik, Global Head of DOOH, Yahoo!
2:20 PM Coffee Break
2:50 PM Special Announcements
3:10 PM Keynote Fireside Chat
Trinh Tham, CMO, Harry Rosen
3:30 PM From Innovation to Actualization, A Look at Exciting New Practices in DOOH
Ben Bookbinder, Managing Director, Canada, Hivestack
Kevin McDonald, CEO, Kinetic Worldwide – Canada
3:50 PM Keynote Fireside Chat
Kevin Johnson, CEO, GroupM Canada
Tammy Sadinksy, SVP, Head of Brand & Marketing, CIBC
4:10 PM Adjournment and Networking Reception
PREMIERE SPONSOR
ASSOCIATION SPONSOR
SPONSORS
2022 VENUE
Cineplex’s Scotiabank Theatre
259 Richmond Street West, Toronto, ON
NOTABLE PAST SPEAKERS
Susan Irving
Chief Marketing Officer
KRUGER PRODUCTS
Robin Powell
Head Of Marketing
LG ELECTRONICS
Jason Harrison
Chief Executive Officer
ESSENCE, NORTH AMERICA
Michael Oliver
National Manager, Brand Comms
BMW CANADA
Jeff Greenspoon
President, Global Solutions
DENTSU
Stéphanie Binette
Chief Digital and Marketing Officer
L’OREAL