—THE DIGITAL FUTURE OF OOH—

June 12, 2024  |  Scotiabank Theatre, Toronto

★ REGISTRATION IS OPEN ★

CHOOSE YOUR TICKET TYPE BELOW

Celebrating the growing role of Digital Out-of-Home &
Programmatic Innovation in today’s Omnichannel mix

Our Summit has been covered by AdAge, Adweek, The New York Times, AdExchanger, MediaPost, Cheddar, TheDrum, Campaign, B&C, Forbes, and other major media news sources! 

Speakers are CMOs, Major Media Decision Makers, Agency CEOs, PLUS News Makers, Thought Leaders, and Government Officials.

2024 SPEAKERS

Logan Chambers
Sr. Director, Marketing
PepsiCo Canada

Barry Frey
President & CEO
DPAA Global

Alan Wen
Vice President
TD Bank

Susan Irving
CMO, North America
Kruger

Jennifer Vaillancourt
Head of Marketing & Strategy
ALDO Group

Taylor Hoel
Director, Marketing & PR
Jaguar Land Rover

Debbie Benadiba
CEO, Canada
Talon OOH

Adam Bower
VP, Marketing and Creative
Rogers Sports & Media

Bettina Heimrath
President
Hearts & Science

Ben Bookbinder
Managing Director
Hivestack

Brandon Kirk
VP, Client Solutions
Rogers Sports & Media

Nicolette Leonardis
President & Co Founder
Vertical Impression

Meighan Topolnicki
ED, Media Solutions & Mktg
Cineplex Media

Frances Fan
Media Strategy
TOUCHÉ

François de Gaspé Beaubien
Chairman & CCO
Gym TV | Zoom Media

2024 SCHEDULE

11:00 AM
Registration — Networking & Light Bites

12:00 PM
Welcome to DPAA Canada Summit

  • Barry Frey | President & CEO | DPAA
  • François de Gaspé Beaubien | Chairman & Chief Coaching Officer | GymTV

12:30 PM
Speed and Storytelling: Elevating OOH In Your Media Mix

  • Bettina Heimrath | President | Hearts & Science
  • Adam Bower | VP, Marketing & Creative | Rogers Sports & Media
  • Taylor Hoel | Director, Marketing & PR | Jaguar Land Rover

1:10 PM
Driving Results Along the Path To Purchase 

  • Meighan Topolnicki | ED, Media Solutions & Mktg Research | Cineplex Media

1:20 PM
Fireside Chat (CPG)

  • Susan Irving | CMO, North America | Kruger
  • Debbie Benadiba | CEO, Canada | Talon OOH

2:00 PM
Innovative Approaches to OOH: Dynamic Content, Omnichannel Integration, and Advanced Measurement

  • Brandon Kirk | VP, Client Solutions | Rogers Sports & Media
  • Frances Fan | Assoc. Director, Strategy | TOUCHE Media

  • Daniella Tarantelli | Dir, Agency Partnerships | Talon OOH

  • Nicolette Leonardis | President & Co-Founder | Vertical Impression

2:15 PM
What DOOH You Know: Jeopardy Edition!

  • Ben Bookbinder | Managing Director, Canada | Hivestack by Perion

2:25 PM
Coffee Break

2:55 PM
Special Announcements

3:15 PM
Financial Services and OOH

  • Alan Wen | VP Insurance | TD Bank

3:35 PM
Bringing Smiles to Canadians with Food They Love

  • Logan Chambers | Sr. Director, Marketing | PepsiCo Canada

3:55 PM
Marketing Today: Navigating Personalization Amidst Consumer Privacy

  • Jennifer Vaillancourt | Head of Marketing & Strategy | ALDO Group

4:15 PM
Closing Remarks

4:30 PM
Cocktail Networking Reception

— SPONSORS —

VENUE

Cineplex’s Scotiabank Theatre
259 Richmond Street West, Toronto, ON