—THE DIGITAL FUTURE OF OOH—

June 14, 2023  |  Scotiabank Theatre, Toronto

★ REGISTRATION IS OPEN ★

CHOOSE YOUR TICKET TYPE BELOW

Celebrating the growing role of Digital Out-of-Home &
Programmatic Innovation in today’s Omnichannel mix

Our Summit has been covered by AdAge, Adweek, The New York Times, AdExchanger, MediaPost, Cheddar, TheDrum, Campaign, B&C, Forbes, and other major media news sources! 

Speakers are CMOs, Major Media Decision Makers, Agency CEOs, PLUS News Makers, Thought Leaders, and Government Officials.

2023 SPEAKERS

Tracey Cooke
SVP, Head of Marketing
Nestle Canada

Laura Pearce
Head of Marketing
Google Canada

Solange Bernard
Senior Director of Marketing Communications
Tim Hortons

Melanie Johnston
Chief Marketing Officer
Princess Margaret Cancer Foundation

Scott Mitchell
Managing Director, Canada
Vistar Media

Noah Vardon
President
Havas Media Group Canada

Urania Agas
CEO
EssenceMediacom Canada

Lesley Conway
CEO
Mindshare

Nikki Stone
EVP, Managing Director
Zenith Canada

Bettina Heimrath
President
Hearts & Science

Caroline Breton
Managing Director
Involved Media

Debbie Benadiba
CEO
Talon Canada

Nicolette Leonardis
President & Co-Founder
Vertical Impression

Brandon Kirk
Vice President
Rogers Sports & Media

Ben Bookbinder
Managing Director, Canada
Hivestack

Sarah Kim
SVP, Partnerships
Talon Canada

Amrit Sagoo
Founder & CEO
Oongalee Technologies

Daniel Mak
Sr. Director, Planning & Platforms
Talon

Brittany Khan
Group Director, Strategy
Touché

Kevin McDonald
CEO, Canada
Kinetic

Jonathan Laflamme
Vice President of Sales
Cineplex Media

Monica Tam
Sr. Manager, Growth Marketing
Doordash

Barry Frey
CEO
DPAA

2023 SCHEDULE

11:00 AM

Registration — Networking & Light Bites

 

12:00 PM

Welcome to DPAA Canada Summit

  • Barry Frey, President & CEO, DPAA
  • Francois de Gaspe Beaubien, Chairman, Zoom/GymTV

 

12:30 PM

Canadian Tire Campaign

  • Scott Mitchell, Managing Director, Canada, Vistar Media
  • Daniel Mak, Sr. Director, Planning and Platforms, Talon 
  • Brittany Khan, Group Director, Strategy, Touché

 

12:50 PM

It’s an Attention Economy – Emerging Trends in Engagement and OOH

  • Brandon Kirk, Vice President, Rogers Sports & Media
  • Sarah Kim, Vice President, Client & Agency Partnerships, Talon Canada
  • Nicolette Leonardis, President & Co-founder, Vertical Impression
  • Amrit Sagoo, CEO, Oongalee

 

1:10 PM

Reaching Cinema Audiences on Any Screen, Big to Small

  • Jonathan Laflamme, Vice President of Sales, Cineplex Media

 

1:20 PM

Fireside Chat (CPG)

  • Tracey Cooke, Sr. Vice President, Marketing, Nestle Canada

 

1:40 PM

Fireside Chat (Retail/Dining)

  • Solange Bernard, Sr. Director of Marketing Communications, Tim Hortons

 

2:00 PM

Hivestack Gameshow — What DOOH You Know?

  • Ben Bookbinder, Managing Director, Canada, Hivestack

 

2:20 PM

Coffee Break

 

3:00 PM

Creating Connections & Community with Google Pixel 

  • Laura Pearce, Head of Marketing, Google Canada
  • Urania Agas, CEO, EssenceMediacom

 

3:20 PM

Meaning & Marketing –Driving Performance Through Purpose

  • Melanie Johnston, CMO, The Princess Margaret Cancer Foundation
  • Noah Vardon, President, Havas Media

 

3:40 PM

DOOH Delivers

  • Monica Tam, Sr. Manager, Growth Marketing, Doordash
  • Kevin McDonald, CEO, Canada, Kinetic

 

4:00 PM

Special Announcements

 

4:10 PM

Leading the Way

  • Debbie Benadiba, CEO, Talon Canada
  • Lesley Conway, CEO, Mindshare
  • Bettina Heimrath, President, Hearts & Science
  • Caroline Breton, Managing Director, Involved Media
  • Nikki Stone, Exec VP, Managing Director, Zenith Canada

 

4:40 PM

Closing/Cocktail Reception Sponsored by OUTFRONT

— SPONSORS —

VENUE

Cineplex’s Scotiabank Theatre
259 Richmond Street West, Toronto, ON