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How and where consumers are coming back
Early results from the DPAA Media Decision Makers Canada Study
OOH and The Consumer Journey, How Data and Content Play a Role
Data first in OOH
Keynote Fireside Chat with VISA Canada
Unlocking Spend Through Support
Bon Voyage: How DOOH inspires travel
Keynote Fireside Chat with Harry Rosen
From Innovation to Actualization, Exciting New Practices in DOOH
Keynote Fireside Chat with GroupM Canada & CIBC
2022 SPEAKERS

Trinh Tham
Chief Marketing Officer
Harry Rosen

Brenda Woods
VP, Marketing
VISA Canada

Kevin Johnson
Chief Executive Officer
GroupM Canada

Brandon Kirk
VP, Client Solutions
Rogers Sports & Media

Nicolette Leonardis
VP & Co-founder
Vertical Impression

Ben Bookbinder
Managing Director, Canada
Hivestack

Kevin McDonald
Chief Executive Officer
Kinetic Worldwide-Canada

Vanessa Benfield
Senior Vice President Media Sales
Cineplex Media

Katherine Upton
Group Account Director
Publicis Media (Zenith)

Scott Woodgate
Vice President, Canada
BetMGM

Christina Ogrodnick
Vice President, Commercial & Residential Development
PATTISON Outdoor

Scott Mitchell
Managing Director, Canada
Vistar Media

Tammy Sadinsky
SVP, Head of Brand & Marketing
CIBC

Debbie Drutz
President
NOVUS Media

Dave Jowett
Co-Founder & Partner
Epitaph Group

Barry Frey
President & CEO
DPAA Global
AGENDA
11:00 AM Registration, Networking and Light Bites
11:45 PM Welcome to DPAA Canada Summit
Barry Frey, President and CEO, DPAA
Francois de Gaspe Beaubien, Chairman, Zoom/GymTV
12:30 PM How and where consumers are coming back
Christina Ogrodnick, VP Commercial and Residential Development, Pattison
12:40 PM Early results from the DPAA Media Decision Makers Canada Study
Brandon Kirk, VP, Client Solutions, Rogers Sports & Media
12:50 PM OOH and The Consumer Journey, How Data and Content Play a Role
Moderator
Brandon Kirk, VP, Client Solutions, Rogers Sports & Media
Panelists
Katherine Upton, Group Account Director, Publicis Media (Zenith)
Scott Woodgate, VP, Canada, BetMGM
Nicolette Leonardis, VP & Co-founder, Vertical Impression
1:10 PM Data first in OOH
Vanessa Benfield, SVP, Media Sales, Cineplex Media
1:30 PM Keynote Fireside Chat
Brenda Woods, VP Marketing, Visa Canada
1:50 PM Unlocking Spend Through Support
Moderator
Scott Mitchell, Managing Director, Canada, Vistar Media
Panelists
Dave Jowett, Co-Founder and Partner, Epitaph Group
Debbie Drutz, President, Novus
2:10 PM Bon Voyage: How DOOH inspires travel
Stephanie Gutnik, Global Head of DOOH, Yahoo!
2:20 PM Coffee Break
2:50 PM Special Announcements
3:10 PM Keynote Fireside Chat
Trinh Tham, CMO, Harry Rosen
3:30 PM From Innovation to Actualization, A Look at Exciting New Practices in DOOH
Ben Bookbinder, Managing Director, Canada, Hivestack
Kevin McDonald, CEO, Kinetic Worldwide – Canada
3:50 PM Keynote Fireside Chat
Kevin Johnson, CEO, GroupM Canada
Tammy Sadinksy, SVP, Head of Brand & Marketing, CIBC
4:10 PM Adjournment and Networking Reception
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