The DPAA Summit is the Largest One-day Global Media & Marketing Event.
Our program explores how brands engage with today’s sophisticated consumer. The Summit draws 900+ business leaders including brands, agencies, press, media companies, ad tech, research, and more.
CLICK ANY THUMBNAIL BELOW TO WATCH THE 2023 SESSION
★ REGISTRATION ★
2023 REGISTRATION CLOSED: Reach out to Noah.Klas@DPAAglobal.com to request passes.
“We Celebrate the Growing Role of Digital OOH
& Programmatic Innovation in Today’s Omnichannel Marketing Mix”
Our Summit has been covered by AdAge, Adweek, The New York Times, AdExchanger, MediaPost, Cheddar, TheDrum, Campaign, B&C, Forbes, and other major media news sources!
Speakers are CMOs, Major Media Decision Makers, Agency CEOs, PLUS News Makers, Thought Leaders, and Government Officials.
2023
KEYNOTE SPEAKERS
Tariq Hassan
Chief Marketing & Customer Experience Officer
MCDONALD’S USA
Traci Spiegelman
VP, Global Media
MASTERCARD
Todd Kaplan
Chief Marketing Officer of
PEPSI
James Denman
SVP, Global Brand Strategy
ESPRIT
Jillian Zech
Sr. Manager Digital Brand Media
BROOKS RUNNING
Kira Rich
AR/XR Product Marketing
GOOGLE
Alejandro Clabiorne
EVP, Executive Director, NY
MEDIAHUB
Valerie Davis
CEO, North America
ASSEMBLY
Melissa Emerich
COS, Director of Strategy & Revenue
AD Retail Media at Peapod Digital Labs (Proud Company of Ahold Delhaize USA)
Barron Gira
VP, Media Sales
VOLTA
Jason Kunkel-de Cesero
VP, Demand & Analytics
AD QUICK
Arsalan Nasir
Product Manager
AD QUICK
Brandon Madrid
Director, Mobility & DOOH Partnerships
TRANSUNION
JC Conti
CEO
VIOOH
Debbie Benadiba
CEO
TALON OOH CANADA
Jonathan Conway
Chief Operating Officer
TALON OOH
Scott Mitchell
Managing Dir., Canada
VISTAR MEDIA
Barry Frey
President & CEO
DPAA GLOBAL
2023 SPONSORS
OUTDOOR PUPPY PARTY!
Sponsored by Ring & Quotient Technologies
ACCOMMODATIONS
DREAM | Downtown 355 W 16th St, New York, NY 10011
VENUE
Pier 60: Chelsea Piers, New York, NY
Join us in person at Pier 60 (Chelsea Piers) in New York City for this annual event.
The DPAA Summit program includes leading brand and agency speakers,
exhibit areas, networking, lunch, PLUS surprise live entertainment!
2023 AGENDA
7:15 AM
Registration and Breakfast
8:45 AM
Introduction to the DPAA Global Summit – Omnivideo
- Barry Frey, President & CEO, DPAA
9:45 AM
Future of Media
- Tariq Hassan, Chief Marketing & Customer Experience Officer, McDonald’s USA
10:10 AM
Leveraging Digital Place-Based Media to Drive Results at Retail
- Barron Gira, VP CPG Media Sales, Volta Charging
- Melissa Emerich, COS, Dir, Strategy & Revenue, AD Retail Media at Peapod Digital Labs
10:20 AM
Special Announcements
10:30 AM
DOOH-E Award for Best CPG DOOH Campaign
10:35 AM
Realize the Full Promise of Omnichannel
- Brandon Madrid, Dir Mobility & DOOH Partnerships, TransUnion
- Jason Kunkel-de Cesero, VP Demand & Analytics Partnerships, AdQuick
- Arsalan Nasir, Product Manager, AdQuick
10:45 AM
SPACE INVADERS Take Over NYC With Geospatial AR & DOOH
- Kira Rich, AR/XR Product Marketing, Google
11:00 AM
Coffee/Networking Break Sponsored by Intersection
11:45 AM
DOOH-E Winner for Best Purpose Driven Campaign
11:50 AM
Driving Brand & Business Outcomes Along the Path to Purchase
- Jonathan Conway, Chief Operating Officer, Talon US
12:1O PM
Mastercard on Creating Lasting Consumer Connections
- Traci Spiegelman, VP, Global Media, Mastercard
12:30 PM
Networking Lunch
2:00 PM
Leading Women in Digital Media Awards
2:20 PM
Think Outside The Brand: How To Embrace A “Culture-First” Mentality In Today’s Fragmented Media Landscape
- Todd Kaplan, Chief Marketing Officer, Pepsi
2:55 PM
DOOH-E Award Winner for Best Programmatic Tech Innovation
3:00 PM
pDOOH Delivers Incremental Value within Multi-Channel Campaigns
- JC Conti, CEO, VIOOH
3:10 PM
The Agency POV on Programmatic OOH
- Scott Mitchell, Managing Director, Canada, Vistar Media
- Debbie Benadiba, CEO, Talon OOH Canada
3:20 PM
Leveraging Today’s Media for a Historic Brand Refresh
- James Denman, Sr. VP, Global Brand Marketing, Esprit
- Alejandro Clabiorne, Executive VP, Mediahub
3:45 PM
The Running Brand: Bridging Brand and Performance Media for Brooks Running
- Jillian Zech, Sr. Manager, Digital Brand Media, Brooks Running
- Valerie Davis, CEO, N.A., Assembly Global
4:10 PM
DOOH-E Award Winner for Most Creative Campaign
4:20 PM
Adjournment/Cocktail Networking Reception