The DPAA Summit is the Largest One-day Global Media & Marketing Event.

Our program explores how brands engage with today’s sophisticated consumer. The Summit draws 900+ business leaders including brands, agencies, press, media companies, ad tech, research, and more.

Oct 11, 2022  |  Pier Sixty, NYC

★ CHOOSE YOUR TICKET TYPE BELOW ★

★ REGISTRATION TO THIS EVENT HAS CLOSED! ★
For last minute bookings please contact noah.klas@dpaaglobal.com 

“We Celebrate the Growing Role of Digital OOH
& Programmatic Innovation in Today’s Omnichannel Marketing Mix”

Our Summit has been covered by AdAge, Adweek, The New York Times, AdExchanger, MediaPost, Cheddar, TheDrum, Campaign, B&C, Forbes, and other major media news sources! 

Speakers are CMOs, Major Media Decision Makers, Agency CEOs, PLUS News Makers, Thought Leaders, and Government Officials.

2022
KEYNOTE SPEAKERS

KATHLEEN HALL
Chief Brand Officer
MICROSOFT

ERIKA WYKES-SNEYD
VP, Global Marketing
ADIDAS

KATTY KAY
Lead Anchor
BBC

DIEGO VACCAREZZA
Vice President
CVS HEALTH

KRISTIN PATRICK
Chief Marketing Officer
CLAIRE’S

KATIE ZAPATA
VP, Brand Marketing
FRESH DIRECT

MEGHAN GRANT
Pres, US Media
HAVAS MEDIA

BENJAMIN ARONSON
VP, Consumer Marketing
WOLVERINE WW

ELIZABETH DONOVAN
Global Ad Revenue
MARRIOTT

CHRISTIAN DION
Marketing Dir. Programmatic
BROADSIGN

DANIEL BALMENT
Group Media Acct. Dir.
GLASSROOM

MICHAEL PROVENZANO
CEO & Co-Founder
VISTAR MEDIA

JONATHAN GUDAI
Chief Executive Officer
ADOMNI

JEREMY GOLD
VP, Head Global Retail Media
YAHOO!

JC CONTI
Chief Executive Officer
VIOOH

PAUL WOOLMINGTON
Chief Executive Officer
CANVAS WW

BARRY FREY
President & CEO
DPAA GLOBAL

2022 SPONSORS

VENUE

Pier 60: Chelsea Piers, New York, NY

Join us in person at Pier 60 (Chelsea Piers) in New York City for this annual event.

The DPAA Summit program includes leading brand and agency speakers,
exhibit areas, networking, lunch, PLUS surprise live entertainment!

AGENDA

[ 7:30AM ]


REGISTRATION & BREAKFAST

 

[ 8:30 – 10:30AM ]


INTRODUCTION AND OVERVIEW THE DPAA GLOBAL SUMMIT

  • BARRY FREY PRESIDENT & CEO, DPAA

 

TRANSFORMING THE CONSUMER EXPERIENCE IN HEALTH CARE

  • DIEGO VACCAREZZA VP OF ENTERPRISE MEDIA, CVS HEALTH

 

PREBID AND DOOH. DON’T GO CHASING WATERFALLS

  • ANDREAS SOUPLIOTIS PRESIDENT & CEO, FOUNDER, HIVESTACK
  • MIKE RACIC PRESIDENT, PREBID.ORG

 

PERSONALIZATION AT SCALE WITH PROGRAMMATIC DOOH

  • JONATHAN GUDAI CEO, ADOMNI

 

FRESHDIRECT’S SHOPPABLE OOH DELIVERS FOR ITS OMNICHANNEL MARKETING STRATEGY

  • KATIE ZAPATA VP BRAND MARKETING, FRESHDIRECT

 

THE NEXT WAVE OF DATA-DRIVEN DOOH

  • MICHAEL PROVENZANO CEO, VISTAR MEDIA

 

[ 11:00 – 11:30AM ]


COFFEE/TEA BREAK

 

[ 11:30AM – 12:50PM ]


KEY SPEAKER

  • KATTY KAY PRESENTER-AT-LARGE, US SPECIAL CORRESPONDENT, BBC STUDIOS

 

DRIVING FULL-FUNNEL PERFORMANCE WITH DOOH : GLASSROOM & BROADSIGN CASE STUDY

  • CHRISTIAN DION MARKETING DIRECTOR, PROGRAMMATIC SOLUTIONS, BROADSIGN
  • DANIEL BALMENT GROUP MEDIA DIRECTOR, GLASSROOM

 

THE IMPORTANCE OF ACCOUNTABLE MEASUREMENT IN OOH: DON’T GET THE WRONG IMPRESSION

  • ARI BUCHALTER CEO, PLACE EXCHANGE

 

INDUSTRY VOICES SESSION

 

[ 12:50PM – 2:20PM ]


LUNCH

[ 2:20PM – 4:30PM ]

PERFORMANCE BY HADESTOWN

 

INTO THE METAVERSE

  • ERIKA WYKES-SNEYD VP GLOBAL MARKETING, ADIDAS

 

ACCELERATING CHANGE IN DOOH

  • JC CONTI CEO, VIOOH

 

CLAIRE’S AND THE NEW GEN ZALPHA

  • KRISTIN PATRICK CMO, CLAIRE’S
  • PAUL WOOLMINGTON CEO, CANVAS WORLDWIDE

 

HOW RETAIL MEDIA NETWORKS (& BEYOND) CAN HELP YOU GROW

  • JEREMY GOLD HEAD OF GLOBAL RETAIL MEDIA, YAHOO!
  • ELIZABETH DONOVAN HEAD OF GLOBAL AD REVENUE, MARRIOTT
  • JILLIAN KRANZ HEAD OF PROGRAMMATIC, UBER ADVERTISING

 

INNOVATIVE VS. ICONIC: THE MODERN CHALLENGE FOR MEANINGFUL MINDSHARE

  • BENJAMIN ARONSON VP CONSUMER MARKETING, WOLVERINE WORLDWIDE
  • MEGHAN GRANT PRESIDENT, US MEDIA, HAVAS MEDIA

 

MARKETING THROUGH COMPLEXITY

  • KATHLEEN HALL CHEIF BRAND OFFICER, MICROSOFT

 

DOOH-E AWARDS PRESENTATION

 

[ 4:30PM – 7:00PM ]
NETWORKING COCKTAIL RECEPTION

SPONSORED BY ATMOSPHERE AND VISTAR MEDIA

 

ACCOMMODATIONS

DREAM | Downtown

355 W 16th St, New York, NY 10011