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BARRY FREY | DPAA
HIVESTACK
FRESH DIRECT
VISTAR MEDIA
BBC STUDIOS
PLACE EXCHANGE
VIOOH
YAHOO • MARRIOTT • UBER
HAVAS • WOLVERINE WW
MICROSOFT
ADOMNI
CVS HEALTH
BROADSIGN • GLASSROOM
CLAIRE’S • CANVAS WW
ADIDAS
The DPAA Summit is the Largest One-day Global Media & Marketing Event.
Our program explores how brands engage with today’s sophisticated consumer. The Summit draws 900+ business leaders including brands, agencies, press, media companies, ad tech, research, and more.
★ REGISTRATION TO THIS EVENT HAS CLOSED! ★
“We Celebrate the Growing Role of Digital OOH
& Programmatic Innovation in Today’s Omnichannel Marketing Mix”
Our Summit has been covered by AdAge, Adweek, The New York Times, AdExchanger, MediaPost, Cheddar, TheDrum, Campaign, B&C, Forbes, and other major media news sources!
Speakers are CMOs, Major Media Decision Makers, Agency CEOs, PLUS News Makers, Thought Leaders, and Government Officials.
2022
KEYNOTE SPEAKERS
KATHLEEN HALL
Chief Brand Officer
MICROSOFT
ERIKA WYKES-SNEYD
VP, Global Marketing
ADIDAS
KATTY KAY
Lead Anchor
BBC
DIEGO VACCAREZZA
Vice President
CVS HEALTH
KRISTIN PATRICK
Chief Marketing Officer
CLAIRE’S
KATIE ZAPATA
VP, Brand Marketing
FRESH DIRECT
MEGHAN GRANT
Pres, US Media
HAVAS MEDIA
BENJAMIN ARONSON
VP, Consumer Marketing
WOLVERINE WW
ELIZABETH DONOVAN
Global Ad Revenue
MARRIOTT
CHRISTIAN DION
Marketing Dir. Programmatic
BROADSIGN
DANIEL BALMENT
Group Media Acct. Dir.
GLASSROOM
MICHAEL PROVENZANO
CEO & Co-Founder
VISTAR MEDIA
JONATHAN GUDAI
Chief Executive Officer
ADOMNI
JEREMY GOLD
VP, Head Global Retail Media
YAHOO!
JC CONTI
Chief Executive Officer
VIOOH
PAUL WOOLMINGTON
Chief Executive Officer
CANVAS WW
BARRY FREY
President & CEO
DPAA GLOBAL
2022 SPONSORS
VENUE
Pier 60: Chelsea Piers, New York, NY
Join us in person at Pier 60 (Chelsea Piers) in New York City for this annual event.
The DPAA Summit program includes leading brand and agency speakers,
exhibit areas, networking, lunch, PLUS surprise live entertainment!
AGENDA
[ 7:30AM ]
REGISTRATION & BREAKFAST
[ 8:30 – 10:30AM ]
INTRODUCTION AND OVERVIEW THE DPAA GLOBAL SUMMIT
- BARRY FREY PRESIDENT & CEO, DPAA
TRANSFORMING THE CONSUMER EXPERIENCE IN HEALTH CARE
- DIEGO VACCAREZZA VP OF ENTERPRISE MEDIA, CVS HEALTH
PREBID AND DOOH. DON’T GO CHASING WATERFALLS
- ANDREAS SOUPLIOTIS PRESIDENT & CEO, FOUNDER, HIVESTACK
- MIKE RACIC PRESIDENT, PREBID.ORG
PERSONALIZATION AT SCALE WITH PROGRAMMATIC DOOH
- JONATHAN GUDAI CEO, ADOMNI
FRESHDIRECT’S SHOPPABLE OOH DELIVERS FOR ITS OMNICHANNEL MARKETING STRATEGY
- KATIE ZAPATA VP BRAND MARKETING, FRESHDIRECT
THE NEXT WAVE OF DATA-DRIVEN DOOH
- MICHAEL PROVENZANO CEO, VISTAR MEDIA
[ 11:00 – 11:30AM ]
COFFEE/TEA BREAK
[ 11:30AM – 12:50PM ]
KEY SPEAKER
- KATTY KAY PRESENTER-AT-LARGE, US SPECIAL CORRESPONDENT, BBC STUDIOS
DRIVING FULL-FUNNEL PERFORMANCE WITH DOOH : GLASSROOM & BROADSIGN CASE STUDY
- CHRISTIAN DION MARKETING DIRECTOR, PROGRAMMATIC SOLUTIONS, BROADSIGN
- DANIEL BALMENT GROUP MEDIA DIRECTOR, GLASSROOM
THE IMPORTANCE OF ACCOUNTABLE MEASUREMENT IN OOH: DON’T GET THE WRONG IMPRESSION
- ARI BUCHALTER CEO, PLACE EXCHANGE
INDUSTRY VOICES SESSION
[ 12:50PM – 2:20PM ]
LUNCH
[ 2:20PM – 4:30PM ]
PERFORMANCE BY HADESTOWN
INTO THE METAVERSE
- ERIKA WYKES-SNEYD VP GLOBAL MARKETING, ADIDAS
ACCELERATING CHANGE IN DOOH
- JC CONTI CEO, VIOOH
CLAIRE’S AND THE NEW GEN ZALPHA
- KRISTIN PATRICK CMO, CLAIRE’S
- PAUL WOOLMINGTON CEO, CANVAS WORLDWIDE
HOW RETAIL MEDIA NETWORKS (& BEYOND) CAN HELP YOU GROW
- JEREMY GOLD HEAD OF GLOBAL RETAIL MEDIA, YAHOO!
- ELIZABETH DONOVAN HEAD OF GLOBAL AD REVENUE, MARRIOTT
- JILLIAN KRANZ HEAD OF PROGRAMMATIC, UBER ADVERTISING
INNOVATIVE VS. ICONIC: THE MODERN CHALLENGE FOR MEANINGFUL MINDSHARE
- BENJAMIN ARONSON VP CONSUMER MARKETING, WOLVERINE WORLDWIDE
- MEGHAN GRANT PRESIDENT, US MEDIA, HAVAS MEDIA
MARKETING THROUGH COMPLEXITY
- KATHLEEN HALL CHEIF BRAND OFFICER, MICROSOFT
DOOH-E AWARDS PRESENTATION
[ 4:30PM – 7:00PM ]
NETWORKING COCKTAIL RECEPTION
SPONSORED BY ATMOSPHERE AND VISTAR MEDIA
ACCOMMODATIONS
DREAM | Downtown 355 W 16th St, New York, NY 10011