The DPAA Summit is the Largest One-day Global Media & Marketing Event.

Our program explores how brands engage with today’s sophisticated consumer. The Summit draws 900+ business leaders including brands, agencies, press, media companies, ad tech, research, and more.

Oct 15, 2024  |  Pier Sixty, NYC

★ REGISTRATION ★

 

“We Celebrate the Growing Role of Digital OOH
& Programmatic Innovation in Today’s Omnichannel Marketing Mix”

Our Summit has been covered by AdAge, Adweek, The New York Times, AdExchanger, MediaPost, Cheddar, TheDrum, Campaign, B&C, Forbes, and other major media news sources! 

Speakers are CMOs, Major Media Decision Makers, Agency CEOs, PLUS News Makers, Thought Leaders, and Government Officials.

2024
KEYNOTE SPEAKERS

Shenan Reed

Global Chief Media Officer

General Motors

Mike Sallette

Vice President of Media

Danone

Andrea Suarez

Global CEO

UM

Stephanie Scheller

Managing Partner, Sustainable Solutions

OMG

2023 SPONSORS

2023 OUTDOOR PUPPY PARTY!
Sponsored by Ring & Quotient Technologies

ACCOMMODATIONS

DREAM | Downtown

355 W 16th St, New York, NY 10011

 

VENUE

Pier 60: Chelsea Piers, New York, NY

Join us in person at Pier 60 (Chelsea Piers) in New York City for this annual event.

The DPAA Summit program includes leading brand and agency speakers,
exhibit areas, networking, lunch, PLUS surprise live entertainment!

2023 AGENDA

7:15 AM

Registration and Breakfast

 

8:45 AM

Introduction to the DPAA Global Summit – Omnivideo

  • Barry Frey, President & CEO, DPAA

 

9:45 AM

Future of Media

  • Tariq Hassan, Chief Marketing & Customer Experience Officer, McDonald’s USA

 

10:10 AM

Leveraging Digital Place-Based Media to Drive Results at Retail

  • Barron Gira, VP CPG Media Sales, Volta Charging
  • Melissa Emerich, COS, Dir, Strategy & Revenue, AD Retail Media at Peapod Digital Labs

 

10:20 AM

Special Announcements

 

10:30 AM

DOOH-E Award for Best CPG DOOH Campaign

 

10:35 AM

Realize the Full Promise of Omnichannel

  • Brandon Madrid, Dir Mobility & DOOH Partnerships, TransUnion
  • Jason Kunkel-de Cesero, VP Demand & Analytics Partnerships, AdQuick
  • Arsalan Nasir, Product Manager, AdQuick

 

10:45 AM

SPACE INVADERS Take Over NYC With Geospatial AR & DOOH

  • Kira Rich, AR/XR Product Marketing, Google

 

11:00 AM

Coffee/Networking Break Sponsored by Intersection

 

11:45 AM

DOOH-E Winner for Best Purpose Driven Campaign

 

11:50 AM

Driving  Brand & Business Outcomes Along the Path to Purchase

  • Jonathan Conway, Chief Operating Officer, Talon US

 

12:1O PM

Mastercard on Creating Lasting Consumer Connections

  • Traci Spiegelman, VP, Global Media, Mastercard

 

12:30 PM

Networking Lunch

 

2:00 PM

Leading Women in Digital Media Awards

 

2:20 PM

Think Outside The Brand: How To Embrace A “Culture-First” Mentality In Today’s Fragmented Media Landscape

  • Todd Kaplan, Chief Marketing Officer, Pepsi

 

2:55 PM

DOOH-E Award Winner for Best Programmatic Tech Innovation

 

3:00 PM

pDOOH Delivers Incremental Value within Multi-Channel Campaigns

  • JC Conti, CEO, VIOOH

 

3:10 PM

The Agency POV on Programmatic OOH

  • Scott Mitchell, Managing Director, Canada, Vistar Media
  • Debbie Benadiba, CEO, Talon OOH Canada

 

3:20 PM

Leveraging Today’s Media for a Historic Brand Refresh

  • James Denman, Sr. VP, Global Brand Marketing, Esprit
  • Alejandro Clabiorne, Executive VP, Mediahub

 

3:45 PM

The Running Brand: Bridging Brand and Performance Media for Brooks Running

  • Jillian Zech, Sr. Manager, Digital Brand Media, Brooks Running
  • Valerie Davis, CEO, N.A., Assembly Global

 

4:10 PM

DOOH-E Award Winner for Most Creative Campaign

 

4:20 PM

Adjournment/Cocktail Networking Reception

CLICK ANY THUMBNAIL BELOW TO WATCH THE 2023 SESSION